Precor Trade Show Highlights 2018
Precor Australia engaged us to capture their new-look range of products at the 2018 Fitness Show in Sydney.
Precor wanted to emphasise their “fitness made personal” brand philosophy and some of the new technology now available to their customers.
Precor had a smaller stand than usual at this trade show, so part of the strategy was to shoot tighter angles to make the space look bigger and busier.
We strategically planned the shoot to ensure the video captured customer interactions, with close-up footage highlighting the new darker look of the Precor equipment range.
We then interviewed senior Precor Sales Executive Jared Goode, in order to capture a more detailed description of the all the new features available to Precor customers.